Every once in a while, I meet someone like myself who has their hands in multiple businesses. Frequently they ask me the same question: Should I have a separate website for each business? I know that there are more of you multi-passionate people out there, so I’ve written this post just for you.
It really comes down to three things: brand recognition, credibility, and workload.
- Do I want the task of keeping up with two sites, two brands, and two contact forms?
- Will the credibility I’ve built with business A enhance business B?
- Do I want to do the work to build and maintain two different brands?
- Who is your audience for business #A?
- Who is your audience for business #B?
- Do the businesses make sense together? Do they have anything in common?
Having one website also diminishes your workload.
Having only one website allows you to offer more value.
When you are offering multiple related services, it helps you and it helps your potential clients to have it all in one place. I could have separate sites for web design and copywriting, but having them available on the same site shows my potential clients that I can offer them more value. Not only can I build them a gorgeous site, but I can also take on the sometimes onerous task of crafting copy for those beautiful, brand new pages. Now my clients know, right up front that they don’t need to search for someone else to write copy or do it themselves.
My client and friend mentioned above can do the same. When she has a client who is ready to do all it takes to heal their aching back, they know that it’s one stop shopping at her studio. They can get a massage and learn how to keep their back loose and healthy through yoga. Value for the client, business for her.
How many businesses do you have? Do you have a separate site for each? Why or why not?